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	<title>Brit Gardner &#187; adobe</title>
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		<title>Who Google Chrome Affects the Most: Adobe</title>
		<link>http://britg.com/2008/09/02/who-google-chrome-affects-the-most/</link>
		<comments>http://britg.com/2008/09/02/who-google-chrome-affects-the-most/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 19:08:24 +0000</pubDate>
		<dc:creator>britg</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[ajax]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flex]]></category>
		<category><![CDATA[google chrome]]></category>
		<category><![CDATA[javascript]]></category>

		<guid isPermaLink="false">http://britg.com/?p=424</guid>
		<description><![CDATA[I see a lot of coverage of the new browser out by Google &#8211; Chrome.  And rightly there should be &#8211; this is pretty exciting stuff!  Javascript running on it&#8217;s own thread per tab?  Sweet! I&#8217;ve also seen a lot of &#8220;Should Mozilla be pissed?&#8221; or &#8220;How will this affect Microsoft?&#8221; etc.  But I haven&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://britg.com/wordpress/wp-content/uploads/2008/09/logo_sm.jpg"><img class="alignright size-full wp-image-426" title="logo_sm" src="http://britg.com/wordpress/wp-content/uploads/2008/09/logo_sm.jpg" alt="" width="150" height="55" /></a>I see a lot of coverage of the new browser out by Google &#8211; <a href="http://google.com/chrome">Chrome</a>.  And rightly there should be &#8211; this is pretty exciting stuff!  Javascript running on it&#8217;s own thread per tab?  Sweet!</p>
<p>I&#8217;ve also seen a lot of &#8220;Should Mozilla be pissed?&#8221; or &#8220;How will this affect Microsoft?&#8221; etc.  But I haven&#8217;t seen a lot of coverage on who I think is affected most by this move: Adobe.  Why?  Because the whole concept behid Chrome is to spead up web applications, namely Google&#8217;s style of web applications which all happen to be using AJAX instead of Flash.</p>
<p>So, if Google has completely revamped it&#8217;s javascript engine in Chrome so that each tab operates javascript in it&#8217;s own thread, and you can run AJAX applications like google docs, gmail, etc. continuously without worrying about your browser bringing down your entire computer, we&#8217;re likely to see a renewed interest in AJAX as a platform.  Also, we&#8217;ll see a renewed effort from other browser vendors to make their javascript engines comparible.  This is all bad news for Adobe Flex/Flash.</p>
<p><a href="http://britg.com/wordpress/wp-content/uploads/2008/09/dlpage_lg.jpg"><img class="alignleft size-medium wp-image-433" title="dlpage_lg" src="http://britg.com/wordpress/wp-content/uploads/2008/09/dlpage_lg-300x244.jpg" alt="" width="300" height="244" /></a>How are you, as a web developer, going to build that next business app?  Using Adobe&#8217;s Flex/Flash platform that requires users have a plugin installed (although most do) but has all the limitations of Adobe&#8217;s Flash plugin running in the browser?  Why would you when for most business applications, AJAX can meet all your needs AND be optimized to run as well as desktop applications?</p>
<p>No matter what the outcome, it&#8217;ll definitely be fun to see how this plays out!</p>
<p>Oh, and I&#8217;m writing this blog post through Chrome &#8211; it&#8217;s so new and shiny, <a href="http://www.google.com/chrome">go get it now</a>!</p>
<p><strong>Update: Chrome doesn&#8217;t have to gain huge market share for this scenario to play out!</strong></p>
<p>Chrome is open source and hence their Javascript Engine is open source!  (<a href="http://chromium.org/">http://chromium.org</a>) So, Chrome doesn&#8217;t have to make a huge dent in market share to make a huge dent in how the other browsers support javascript and AJAX apps.</p>
<p>From limited testing over about 2-3 hours I could noticeably tell a difference in performance running Gmail, Google Docs, Google analytics, and google reader in separate tabs as opposed to doing this on firefox.</p>
<p>This tells me that their javascript engine technology is superior to others out there &#8211; and since it is open source, I can imagine a scenario where other browsers, especially mozilla, adopt this engine.</p>
<p>So, google chrome may never ever gain market share but I&#8217;m willing to bet their javascript technology will! This is what bodes poorly for Adobe in my opinion &#8211; a new browser market that isn&#8217;t dominated by Chrome per se, but is dominated by fast and multi-threaded javascript engines!</p>]]></content:encoded>
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